The XXII Olympic Winter Games and XI Paralympic Winter Games of 2014 in Sochi have opened up unique marketing prospects for companies wishing to distribute products bearing the marks of these events in Russia. In fact, this opportunity not only increases brand awareness both among businesses and customers, but also creates additional income from the sale of products bearing the Sochi Games symbols.
In order to gain these benefits, candidate companies must first become the official retail operator. As part of the Sochi 2014 Licensing Programme, these operators will set up specialized Olympic shops of various kinds in order to meet customer demands for a wide range of licensed products. The products for these shops will be supplied exclusively by official licensees of the Sochi 2014 Games (30 companies covering 45 types of products).
Leaders in the Russian retail market, who share the main principles of the Olympic Movement and are ready to create innovative retail sites with high levels of service, are invited to join the Licensing Programme.
Licensee selection in the category "official retail operator" will be conducted through a tender. If you want to take part, you will need to register in the category you are interested in and submit an application.