Retail

The first Olympic Winter Games and Paralympic Winter Games in Russian history provide unique opportunities for companies wishing to distribute products with the Sochi 2014 Olympic marks.

One of the main objectives of the retail sales program is the distribution of licensed merchandise with the Sochi 2014 Olympic marks, and ensuring its availability throughout Russia. As such, everyone in the country can contribute in their own way to the preparation of the first Winter Games in our country's history.

An efficient organization of sales of licensed merchandise in preparation for the Games to be held in the Russian Federation is provided through the official operators of retail sales, its own distribution network of licensees, point of sale marketing partners of the Games, and the official online store.

Companies interested in participating in the retail sales program must obtain the status of an official Sochi 2014 retail sales operator.

Participation in the program extends income capacity through the sale of merchandise with Sochi 2014 marks, as well as offers an additional opportunity to raise the company's recognition levels in the business community and with consumers.

all Russian regions, the official operators are creating specialized various retail sale points, where it is possible to obtain licensed merchandise with Sochi 2014 marks. A wide assortment of licensed merchandise will be supplied to sale outlets exclusively by the official licensees of the 2014 Games in Sochi. In the near future, the assortment of licensed merchandise will consist of more than 5,000 items.

To participate in the program, we are inviting leaders of the various retail markets, who are ready to develop progressive and innovative retail formats with a high level of service.

The selection of licensees in the "Official Sochi 2014 Retail Operator" is held on a contest basis; in order to participate, it is required to register on our official website and apply for the retail format you are interested in.

For more detailed information about the retail sales program, you may contact the Licensing Department by phone at +7 495 984 2014