“We welcome the launch of the new logo for 2014 Olympic Winter Games in Sochi. The logo will symbolize this global iconic international sporting event taking place in Russia. Rostelecom will contribute to this major event by providing the Games with all necessary telecommunications services.» said Rostelecom’s General Director Anton Kolpakov. Starting today, Rostelecom, Russia’s national telecommunications operator, will incorporate Sochi 2014’s new logo, including the rings as the world’s most recognizable symbol, into our own corporate identity. We are certain this will raise the company’s profile and popularity in the telecom market both inside and outside of Russia”.