The Sochi 2014 Organizing Committee has announced that it has raised a total revenue of over $95 million from the Paralympic marketing program, marking a new Paralympic Winter Games record. The Paralympic family Partners and Suppliers who have supported this success include 28 leading international and market-leading Russian companies in their respective industries. Support for the Paralympic Games in Sochi allows extending the marketing support for the Games and opens up new horizons for the integration of the Partners. For example, at the Paralympic Games Partners have the opportunity to further reach a worldwide audience by placing their logo on the territory of fields of play in sports venues.
Support for the Paralympic Winter Games has been an opportunity to promote the development of company-wide programs to better integrate people living with impairment and can act as a strong catalyst to implement projects in this area.
Staging the Sochi 2014 Paralympic Winter Games is proving successful thanks to the joint efforts and strong cooperation of the Sochi 2014 Organizing Committee and its Marketing Partners. Their financial contributions, latest technologies and developments, and most importantly, the personal involvement of company leaders and staff have been integral components of the successful staging of the Games.
IPC TOP Partners are companies that have directly entered into agreements with the IPC for several four-year cycles. In turn, the Sochi 2014 Organizing Committee established several levels of national partner programs by concluding agreements where the subject was the right to use Olympic marks and the right to associate themselves with the Sochi 2014 Paralympic Winter Games within Russia.
Overall and since the program began in 2009, the Sochi 2014 Organizing Committee has in total attracted financial investment of more than 1.3 billion dollars, over 3 times the obligations set out in the Bid Book. In this regard, the Sochi 2014 Organizing Committee has become the most successful Winter Games Organizing Committee in the history of the Olympic Movement.
Sochi 2014 Paralympic Winter Games
IPC TOP Partners that have signed agreements with the Paralympic Winter Games of 2014 in Sochi are AtoS, Samsung and Visa.
General partners of the Paralympic Winter Games of 2014 in Sochi are Coca-Cola, Dow Chemical, General Electric, Aeroflot, BOSCO Sport, MegaFon, Russian Railways, Rosneft, VOLKSWAGEN Group Rus, Omega, Panasonic, RBC, Rostelecom, and Sberbank of Russia.
Partners of the Sochi 2014 Organizing Committee are Ingosstrakh, PricewaterhouseCoopers Russia B.V., McDonald’s, Sportloto, Procter&Gamble and Uralsky Zavod Protivogololodnych Materialov (Urals deicing agent plant).
The Official Suppliers of the Paralympic Winter Games of 2014 in the City of Sochi are EF English First, Kommersant Publishing House and Ottobock.
Paralympic Winter Games Suppliers for 2014 in Sochi are Adecco Group and PAUL HARTMANN.
The full list of Marketing Partners can be viewed here: http://www.sochi2014.com/paralympic/partners-about