Marking 100 days before the start of the Paralympic Winter Games in Sochi, Rostelecom, the largest telecommunications company in Russia, has supported the Sochi 2014 Paralympic Games and signed Paralympic partnership memorandum with Sochi 2014 Organizing Committee in the “Telecommunications” category. According to the memorandum, Rostelecom will prepare the infrastructure and ensure the most advanced telecommunications services for the organizers, participants and guests of the Paralympic Winter Games 2014 in Sochi.
To create a unified information telecommunications infrastructure for the Olympic and Paralympic Winter Games 2014 in Sochi, Rostelecom will lay over 300 km of fiber optic cable and also connect 35 different Olympic venues to the network infrastructure and ensure their telecommunications services.
To create the Games infrastructure, Rostelecom will use the most cutting edge solutions, paying great attention to environmental protection, using the latest technology that does not damage the region's ecological balance and makes it possible to preserve the beauty and variety of nature in Krasnodar Region.
After signing Paralympic partnership agreements, Olympic TOP Partners, like National Olympic Partners, become National Partners of the Paralympic Games, and receive the right to use Paralympic Games marks in Russia for the period from the date of signing of the agreement until December 31, 2014, and the right to use the RPC emblem and association with the Russian Paralympic team until December 31, 2016.
The Paralympic Movement in Sochi is currently supported by 23 companies: AtoS, Samsung, Visa, Coca-Cola, Dow Chemical, General Electric, Aeroflot, BOSCO Sport, Megafon, Russian Railways, Rosneft, VOLKSWAGEN Group Rus, OMEGA, Panasonic, RBK, Ingosstrakh, PricewaterhouseCoopers Russia B.V., Sportloto, EF English First, Kommersant. Publishing House, Ottobock, Adecco Group and PAUL HARTMANN.
The total revenue for the Organizing Committee from the Paralympic Marketing Program is over US$90 million, which is record for Paralympic marketing programs of Winter Games.
Dmitry Chernyshenko, President of the Sochi 2014 Organizing Committee stated:
"The Paralympic Games will be held for the first time in our country and we particularly need reliable support from professionals. This is why we have trusted Rostelecom, a long term partner of Sochi 2014 Organizing Committee, with such an important element as communications and telecommunications. Together, we will try to hold the Paralympic Games at the highest level and hope that the fans, spectators and communication users will appreciate the quality of the technology provided by Rostelecom."
Sergey Kalugin, President of OAO "Rostelecom" noted:
"Social and public initiatives and projects are very important for Rostelecom. The company not only provides its customers with high quality communications services, but also actively promotes the formation of a stable social environment. The Paralympic Games in Sochi will give a unique chance to use the world experience for integrating of people with disabilities into public life. We are pleased to support Paralympic athletes and will continue our fruitful collaboration with Sochi 2014 Organizing Committee at a new level. Together we will make the Games in Sochi accessible for all."
Notes for editors
OAO "Rostelecom" (www.rostelecom.ru) is the largest telecommunications group in Russia that is growing rapidly and provides services in all segments of the industry throughout the whole country.
The company occupies a leading position in the Russian market for broadband and pay-TV services.
Rostelecom is a major mobile operator, actively developing next generation wireless networks. The company currently has 14.1 million mobile subscribers.
Rostelecom is the undisputed market leader in providing telecommunication services for Russia government bodies and corporate user of all levels.
The company is a recognized technology leader in innovative solutions in the field of e-government, cloud computing, health care, education, security and housing and communal services.
Sochi 2014 Paralympic Games
The Sochi 2014 sports program will be a record-breaking event. During the Games, 72 sets of medals will be contested in 5 different sports including cross-country skiing, biathlon, ice sledge hockey, wheelchair curling and Alpine skiing. Para-snowboard will be presented for the first time at the Paralympic Winter Games. A total of 1,650 Paralympic athletes and team members from more than 45 countries, will attend the Paralympic Games.
Sochi 2014 Marketing Program
It is only through joint efforts that it is possible make the 2014 Games truly successful: through the efforts of the Sochi 2014 Organizing Committee and companies that are among its partners. Their financial contributions, the latest technologies and designs, and, most importantly, the personal involvement of executives and ordinary employees alike - all these factors will become parts of anintegral success of the 2014 Games.
Since the launch of the program in 2009, the Sochi 2014 Organizing Committee has attracted more than 1.3 billion dollars in financial investments, over 3 times the Bid Book commitment. This is 1.5times greater than the earnings of the Vancouver Games Organizing Committee throughout its entire existence. As such, the Sochi 2014 Organizing Committee became the most successful Winter Games Organizing Committee in the history of the Olympic movement.
The right to use Olympic and Paralympic Marks in Russia is held only by the TOP Partners of the IOC and IPC, the Sochi 2014 National Partners at all tiers, as well as companies which have signed a corresponding licensing agreement with the Sochi 2014 Organizing Committee. This regulatory provision is envisaged in the "Olympic Law" Code (Federal Law No. 310-ФЗ of 12/01/2007).
IOC TOP Partners are the companies which have entered into an agreement with the IOC for several four-year cycles. The Sochi 2014 Organizing Committee also offers several tiers of the National Partnership Program, signing agreements with its partner-companies for the right to be associated with the Olympic and Paralympic Games in Sochi on Russian territory. The complete list of Marketing Partners may be viewed here: http://sochi2014.com/team/partners/
The list of open categories may be viewed here: