Marking 100 days to go before the Paralympic Winter Games in Sochi P&G the Worldwide TOP Partner of International Olympic Committee TOP Partner supported the Sochi 2014 Paralympic Movement by signing a national Paralympic partnership agreement with the Sochi 2014 Organizing Committee in the “Personal and Healthcare products” category.
According to the agreement, funds allocated by P&G will be directed towards the preparation and staging of the Sochi2014 Paralympic Winter Games at the highest level.
After signing Paralympic partnership agreements, Olympic TOP Partners, like National Olympic Partners, become National Partners of the Paralympic Games, and receive the right to use Paralympic Games marks in Russia for the period from the date of signing of the agreement until December 31, 2014, and the right to use the RPC emblem and association with the Russian Paralympic team until December 31, 2016.
The agreement is intended to contribute to the strengthening and development of the Paralympic Movement in Russia, enhancing the prestige of Russian Paralympic sport in the international arena and promoting the ideas of rehabilitation of people with disabilities through sports, as well as promoting a healthy lifestyle in general.
The total revenue for the Organizing Committee from the Paralympic Marketing Program is over US$90 million, which is record for Paralympic marketing programs of Winter Games.
President of the Organizing Committee, Dmitry Chernyshenko, noted:
"We are pleased that a recognized market leader is supporting such a socially significant and ambitious project as the Paralympic Games in Sochi. P&G is not only an Olympic Games TOP Partner, but also a company with a long history of great achievements. With such a partner, we will brilliantly cope with the objectives set before us."
Vice president of P&G in Eastern Europe and Central Asia Sotirios Marinidis said:
"Year on year, P&G is expanding its Paralympic Games partnership program and supports ever more Paralympic athletes in Russia. We are excited about this new phase of partnership and the opportunity to be proud of belonging to such a significant event as the first ever Paralympic Games in Russia. We consider our contribution to the Paralympics to be much broader than just sponsorship. Our partnership aims to support the Paralympic Movement in Russia and around the world, the athletes themselves and their families. I sincerely wish the best of luck and striking sporting victories for the Russian Paralympic Team in Sochi!"
Notes for the editor
4.8 billion people around the world are P&G consumers. The company has one of the strongest high-quality brand portfolios occupying a leading position in the market, and one that consumers trust: Pampers®, Ariel®, Tide®, Fairy®, Lenor®, Blend-a-Med®, Oral-B®, Duracell®, Pantene®, Olay®, Head&Shoulders®, Wella®, Gillette®, Braun®, Always®, Discreet®, Naturella®, Tampax®, Vicks® etc. The company operates in 70 countries. You can find detailed information about P&G and its products, as well as the latest news at www.pg.com.
Sochi 2014 Paralympic Games
The Sochi 2014 sports program will be a record-breaking event. During the Games, 72 sets of medals will be contested in 5 different sports including cross-country skiing, biathlon, ice sledge hockey, wheelchair curling and Alpine skiing. Para-snowboard will be presented for the first time at the Paralympic Winter Games. A total of 1,650 Paralympic athletes and team members from more than 45 countries, will attend the Paralympic Games.
Sochi 2014 Marketing Program
It is only through joint efforts that it is possible make the 2014 Games truly successful: through the efforts of the Sochi 2014 Organizing Committee and companies that are among its partners. Their financial contributions, the latest technologies and designs, and, most importantly, the personal involvement of executives and ordinary employees alike - all these factors will become parts of anintegral success of the 2014 Games.
Since the launch of the program in 2009, the Sochi 2014 Organizing Committee has attracted more than 1.3 billion dollars in financial investments, over 3 times the Bid Book commitment. This is 1.5times greater than the earnings of the Vancouver Games Organizing Committee throughout its entire existence. As such, the Sochi 2014 Organizing Committee became the most successful Winter Games Organizing Committee in the history of the Olympic movement.
The right to use Olympic and Paralympic Marks in Russia is held only by the TOP Partners of the IOC and IPC, the Sochi 2014 National Partners at all tiers, as well as companies which have signed a corresponding licensing agreement with the Sochi 2014 Organizing Committee. This regulatory provision is envisaged in the "Olympic Law" Code (Federal Law No. 310-ФЗ of 12/01/2007).
IOC TOP Partners are the companies which have entered into an agreement with the IOC for several four-year cycles. The Sochi 2014 Organizing Committee also offers several tiers of the National Partnership Program, signing agreements with its partner-companies for the right to be associated with the Olympic and Paralympic Games in Sochi on Russian territory. The complete list of Marketing Partners may be viewed here: http://sochi2014.com/team/partners/
The list of open categories may be viewed here: