PwC Russia is pleased to welcome Yuri Kaminsky as the newest member of its Coach Ambassador Programme, a Sochi 2014 partnership activation campaign that highlights the importance of coaching in both sport and business.
Mr Kaminsky, who is Head Coach of the Russian National Cross-Country Ski Sprint Team, Master of Sport and Honoured Coach of Russia, gave a presentation on coaching for PwC Russia employees on 29 August as part of the firm’s annual Career Week for staff. Those in attendance had an opportunity to learn about Mr Kaminsky’s approach to coaching and to hear his success stories as a coach – which includes the training and mentoring of several Olympic champions.
Reflecting on the role of a coach in an athlete's life, Mr Kaminsky, explained how important it is for a coach to inspire his or her coachee to achieve their goals and develop further. Mr Kaminsky pointed out that his own career might never have gotten off the ground had it not been for his first coach, who sparked Yuri's interest in skiing:
"As a kid, I first went in for skiing mainly because during the training sessions I could play football a lot. My real interest in skiing was kindled by my first coach, who put his faith in me and changed my outlook and inspired me. By observing his exemplary behaviour, I grew fond of the sport and learned how to work towards success."
Regarding the PwC Coach Ambassador Programme, Mr Kaminsky said:
"I am very happy to be a Coach Ambassador. I believe that support given by a coach is a success factor in any endeavour. Coaches teach athletes to strive for victory and enjoy the hard work of being a competitor.
"Success can hardly be achieved by one person alone; it always involves teamwork. This also goes for skiing, where athletes are surrounded by people who offer them technical support, as well as help with personal matters. A coach is the person who unites the team, fostering a favourable family-like environment that helps athletes grow and reach new heights.
"I would like to express my gratitude to PwC for this outstanding initiative, for it not only contributes to promoting a culture of sports excellence, but also helps foster the best human qualities."
PwC Russia Managing Partner David Gray and PwC Russia Advisory Leader Robert Gruman were on hand at the event to thank Mr Kaminsky on behalf of the firm for becoming a PwC Coach Ambassador.
Robert Gruman, PwC Russia Advisory Leader and Global Relationship Partner for the Olympic Movement, emphasised:
"The culture of coaching is a core value for PwC. In sports, a coach helps his or her coachees to develop a victory-oriented strategy, keep fit for new achievements, and overcome potential difficulties. As business advisors, we do the same for our clients: help them to plan and grow their business, and manage risks. PwC also acts as a kind of coach as part of our partnership with the Olympic and Paralympic Winter Games 2014 in Sochi, helping the Sochi 2014 Organizing Committee to prepare and successfully stage the Games. The PwC Coach Ambassador Programme is our way of demonstrating the significant importance of coaching in all spheres of life, including sports and business."
Mr Kaminsky joins legendary hockey player, coach and administrator Vladislav Tretiak as a PwC Coach Ambassador. Mr Tretiak became the first PwC Coach Ambassador in June, when he helped launch the PwC Russia ‘My First Coach’ Award programme, which was established to reward coaches helping young athletes to achieve strong performance.