On 1 September, the Sochi 2014 Organizing Committee, together with their Partners held a record-breaking educational flashmob which was the largest in Russian history.
The initiative included over 1,500 lessons for 50,000 school students from 30 Russian cities, all solely devoted to the “Legacy of the Sochi 2014 Games”.The primary aim of the event was to inform a wide range of schoolchildren about the Olympic and Paralympic Winter Games, get them acquainted with the concept of a barrier-free environment, and educate them in all aspects of ensuring that people living with a disability are fully integrated into society. In total, over 500 volunteers served as Olympic teachers, made up of members from the 26 Sochi 2014 Volunteer Centers, Sochi 2014 Organizing Committee staff and Sochi 2014 Partners and Suppliers. Prospective teachers were also invited to attend special training seminars organized by the Sochi 2014 Education Department. The sessions took place in Moscow and Sochi with the support of the Russian International Olympic University and were undertaken through online education in cooperation with regional Volunteer Centers. The Olympic lessons were unique and interactive, and planned using an “EDU-tainment” philosophy, with interactive presentations on the history of the Olympic Movement. As part of the educational flashmob, Rostelecom organized an Olympic Knowledge day for the students of the sponsored schools, boarding schools and orphan houses in 60 cities across Russia. The Olympic teachers told the children about the history of the Olympic Movement and Olympic values, and held a number of quizzes and contests focused on the Olympic symbols, various sports and athletes knowledge.
Procter&Gamble employees organized Olympic lessons in Moscow schools, with the help of Oksana Domnina, the famous Russian skater and Sochi 2014 Ambassador. In total, Procter&Gamble have held more than 150 Olympic lessons this year alone, demonstrating their full support for the Sochi 2014 Organizing Committee’s educational initiatives. At the EF English First Olympic lesson, students created a map called “Russia after the Games” in English. Children learned more about the Sochi 2014 Olympic venues and placed their images on the map Paralympic champion and Sochi 2014 Ambassador also took part in the EF English First Olympic lesson.
PwC launched a series of Olympic lessons in Moscow schools and universities, which lasted till the end of the month. PwC also held an event at the end of September at their Moscow office, bringing together more than 150 students from Moscow, St.Petersburg, Nizhny Novgorod, Orenburg and a number of other cities across Russia. The theme of event was “Sochi 2014 and the large-scale sporting events planning”.
To mark “Back to School” day, the first Sochi 2014 licensed products for school students were also released, including exercise and work books featuring symbols of the Olympiad.