The Sochi 2014 Organizing Committee has launched the international sales of licensed Games products on the official online store (shop.sochi2014.com). Souvenirs with the Sochi 2014 Olympic and Paralympic Winter Games logos are now available in over 200 countries.
shop.sochi2014.com is the only official online store for Sochi 2014 licensed products and offers more than 2,000 different items, ranging from badges and key rings to suitcases, scooters and bicycles.
In the first days of licensed products being available to international fans, residents of France and Japan are the most active to date. Bestsellers are the Sochi 2014 Olympic mascots plush toy, coins, badges and traditional Russian Khokhloma, Gzhel and Semikarakorsk ceramic handicrafts. On average, each order processed through the online store sees fans purchase 7-8 items.
The purchase price is calculated in dollars or euros at the official exchange rate of the Central Bank of Russia, with the rate settled in national currency set by banks of each specific country.
International orders are delivered within 2 to 10 days.
Notes to the Editor
The Sochi 2014 Licensing Program was launched in February 2009. Approximately 5,000 souvenir items with Sochi 2014 symbols will be issued by licensees for the Games. Sales of official Sochi 2014 products at selling prices of the licensees may total over $500 million. Direct revenue for the Sochi 2014 Organizing Committee from Licensing Program sales may exceed $30 million. Within the Licensing Program, 55 contracts have been signed in such categories as clothing and footwear, sports goods, tableware, office and school supplies, stationery, souvenirs, toys, and many others.
A complete list of Sochi 2014 licensees is available here:
You may find a list of open categories and submit an application here:http://www.sochi2014.com/team/licensing/