A wide range of Sochi 2014 licensed food products have gone on sale throughout Russia. These include chocolate, ice cream, sushki (dried tea bread rings), sunflower seeds, cookies, gum drops and even – for the first time in the history of all Winter Olympics licensing programs – baked goods. Altogether, more than 100 name-brand products have been rolled out for purchase at more than 200,000 retail sales locations – from small grocery stores to large shopping centers – all over Russia.
Edible products bearing the Olympic symbol have become a real hit of the Sochi 2014 Licensing Program since sales began and consistently enjoy high demand among consumers. Children and adults alike are unable to resist the tasty treats in bright packaging. For example, a total of roughly 1 million Sochi 2014 candy bars and nearly 1 million packets of sunflower seeds, peanuts and mini candy bars with nuts and cranberries have been sold in packaging designed to look like Olympic T-shirts.
The line of licensed sweets satisfies even the most demanding consumer. For instance, Sweetexim is issuing jelly beans, chewy candies, caramels, gum drops, cookies, hematogen, as well as packaged candy gift sets. In late August, Sochi 2014 chocolate eggs and chocolate balls went on sale. Collectible 3D-toy figurines of the mascots of the Sochi Olympic and Paralympic Games are being offered as surprises. And in September, New Year Sochi 2014 candy sets are going on sale. These make great gifts not only for business partners, but also for young sweet tooth sports fans. New Year gifts in the style of the Sochi 2014 Olympic Winter Games are filled with sweets: chocolate and chewy candies, gum drops, caramel on a stick, vitamin-enriched jelly beans. Every gift contains an indispensable collectors' Olympic mascot.
The unique Vanilla Light ice cream flavor from Baskin Robbins released specially for the Games in Sochi will offer not only a delicious, full-bodied flavor, but also keep you fit! It contains 50% less fat and 20% fewer calories than ordinary cream varieties.
Another official licensee, Ozersky Souvenir, has developed and launched an exclusive collection of chocolates in the style of the Sochi 2014 Winter Games brand. The chocolate cubes contain only natural ingredients with no artificial colors or flavors. And young consumers are in for a real surprise – children's chocolates in colorful packages with pictures of the Sochi 2014 mascots. Children will find interesting stories about the mascots on the boxes of chocolates, and another surprise for them will be a series of stickers with the mascots playing various winter sports.
Very popular among consumers are delicious and original products from the Moscow Nut Company. Candy bars, nuts and sunflower seeds in colorful packaging in the form of T-shirts with Olympic designs are hit sales items. Everyone also relishes delicious milk chocolate gold medals – in particular, medals on a ribbon in the colors of the Russian flag.
The Sochi Games will also have official, licensed backed products. The Sochi Bread-Baking Complex will offer residents and visitors of the Olympic city fresh bread, pastries, gingerbread and bagels in packaging bearing the Sochi 2014 symbol. In the near future, gingerbread and sushki will be sold in the same packaging.
The Organizing Committee continues to select licensees in other openings in the "food products" category such as sausage products, honey, etc. You may find a list of openings and submit a bid here: http://www.sochi2014.com/team/licensing/
Notes to the Editor
The Sochi 2014 Licensing Program was launched in February 2009. Within 5 years, licensees will release around 5,000 items of merchandise with the unique mark and brand. Total sales of official Sochi 2014 products at selling prices of the licensees may total over $500 million. Direct revenue for the Sochi 2014 Organizing Committee from Licensing Program sales may exceed $30 million.