The interactive New Year internet-card given by the Sochi 2014 Organizing Committee via the world’s most popular video networking site, YouTube,
is the first interactive project created in Russia which combines a number of advanced internet technologies and uses the interactive resources on the video site.
The innovative video greeting by Dmitry Chernyshenko, the President and CEO of the Sochi 2014 Organizing Committee, begins as a normal New Year’s video message. A few seconds later, the speaker “breaks out” of the standard square YouTube interface, and the YouTube page starts to interact with the speaker. The people seen in the suggested video screens across the page “come to life” and greet Mr. Chernyshenko and display the count down until the Games begin in Sochi.
Following the message from Mr. Chernyshenko, the internet-card transforms into a spectacular computer generated online game where the viewer becomes a downhill skier on the Olympic slopes in Sochi. The game can be played using either a standard keyboard or by placing a video camera in front of the user and performing the moves of the skier.
Innovative and creative internet presentations are already a hallmark of the Sochi 2014 Organizing Committee.
Last year, a video with a “personal” greeting of the President of the Sochi 2014 Organizing Committee on a mobile phone created the image of “exploding” the blogosphere, after receiving more than 50,000 “phone calls”. The Sochi 2014 Organizing Committee expects that this year’s presentation will be even more popular.
“The internet has opened up incredible possibilities for direct contact with millions of people all over the world. In sending out our message to the world, we want to remind people of the amazing event they will witness in three years’ time. It reminds us that keeping up the pace in our preparations and continuing to make our Olympic dreams become a reality depends on our continued determination and hard work,” remarked Dmitry Chernyshenko, President and CEO of the Sochi 2014 Organizing Committee.