More than 50 Baltika employees and other volunteer residents of Voronezh came together to clean up the floodplain of the Don River. Volunteers collected more than 250 bags of waste, more than half of which they were able to recycle.
The cleanup was organized as part of the Seven Rivers All-Russian Environmental Campaign, which is being conducted by Baltika for the second year in a row. Realizing the necessity of respecting the environment and supporting the Sochi 2014 Environmental Program, Baltika is doing its part for the future of the country.
In the space of just four hours the event participants were able to collect over 250 bags of trash in the most popular places for summer picnics. In terms of weight that represents more than 200 kilograms of solid waste of which, as a minimum, two thirds can be recycled. Rubbish collected fr om the banks of the Don was carefully separated. Recyclable glass bottles will now get a second life in production; PET bottles, aluminum cans and broken glass were sent for recycling, wh ere they will be used as material for new products, including new packaging.
"Events like these both unite people together and provide a boost of energy. I am happy to see how the surrounding world is becoming cleaner. I hope that people who come here after the cleanup is finished will not give up the slack and leave behind more garbage." Said Elena Voronezh, a technical engineer at a Baltika-Voronezh branch plant.
Yuri Yakovlev, Head of the Environmental Department of the Municipal District Administration of the City of Voronezh, stated: "We fully support such campaigns as the 'Seven Rivers' Project, which was initiated by the public and businesses, because they not only help to make the space in which we live cleaner, but they are also important for the future. More and more people will discover that plastic and glass can be reused. This increases the responsibility of society towards the environment."
Baltika seeks to develop a culture of recycling and reuse of materials that not only allows for reducing consumption of natural resources, but also helps reduce greenhouse gas emissions associated with the disposal of this waste and the production of new materials.
The Seven Rivers project has been entered on the list of the most successful projects that have been implemented in our country on the basis of "The Best Russian Social Projects" National Program. In addition, the Sochi 2014 Organizing Committee has included the beer company's project among the winners of the "Towards the Future!" Award for their contribution to sustainability as part of the preparation for the XXII Olympic Winter Games and XI Paralympic Winter Games of 2014 in the City of Sochi in the category "Best Project of the Year in the "Harmony with Nature" subcategory".
Notes to the editor
Seven Rivers is the all-Russian environmental campaign that was launched in June 2012 on the banks of the Yenisei River. Over the summer and beginning of autumn Baltika employees together with their partners cleaned up the banks of various Russian rivers: the Volga, Amur, Ob, Kuban, Miass, Don and Neva. The collected waste was sorted for recycling. The collected PET bottles and aluminum cans were sent off for recycling. These glass recycled bottles were given a "second life", including at Baltika factories. Glass that was deemed unsuitable for recycling was sent off to be melted down. The remaining garbage was disposed of in compliance with the requirements of the law. Baltika in conjunction with the Sochi 2014 Organizing Committee aims to develop a culture of recycling of materials in order to reduce greenhouse gas emissions.
The Sochi 2014 Environmental Program is founded on four strategic areas: Games in Harmony with Nature, Climate Neutral Games, Zero Waste Games, and Enlightenment Games. Measures continue to be implemented under the Games in Harmony with Nature initiative aimed at mitigating the effects of and compensating for damage caused to the environment during the Olympic construction. Measures under the Climate Neutral Games initiative are aimed at reducing greenhouse gas emissions associated with the preparation and delivery of the Games. The Sochi 2014 Organizing Committee seeks to utilize the Zero Waste Games initiative to achieve the stated principle of zero waste, for which the Games Waste Management Plan was developed. Much attention has been paid to improving the level of environmental awareness and encouraging the population's environmentally responsible behavior under the Enlightenment Games initiative.
OAO "Baltika Breweries" is one of the largest manufacturers of consumer goods in Russia. Since 1996 it has occupied the leading position on the Russian beer market. Baltika owns 10 factories in Russia, and it also controls a large portfolio of brands. The company represents a significant part of the Carlsberg Group's operations in Eastern Europe, which also includes Azerbaijan, Belarus, Kazakhstan, Ukraine and Uzbekistan. Baltika Breweries is the leading exporter of Russian beer: Baltika products are sold in more than 75 countries around the world. The company's share accounts for 70% of all Russian beer exports. Baltika occupies a leading sales position in Europe (Euromonitor).
Baltika Breweries is the official supplier of the Olympic Winter Games of 2014 in Sochi in the "Beer" category. Our partnership was made possible in part because the Sochi 2014 environmental strategy was so close to Baltika's. Over the years Baltika has not only produced quality products, but it has also complied with the requirements of environmental legislation. It also conducts its own environmental policy, which regulates how it treats the environment. It aims to reduce harmful emissions into the atmosphere, to dispose of waste in a safe manner and conserve natural resources.