Three companies that will provide support and promotion for the Sochi 2014 Paralympic Winter Games were announced on September 23 in Moscow. ANO "Sports Broadcasting" (Panorama), the All-Russian State Television and Radio Broadcasting Company (VGTRK) and RBC TV channel will all be part of the broadcast team taking the Paralympics into people’s homes around the globe.
General Director of Panorama Vasily Kiknadze and the president of the Sochi 2014 Organizing Committee Dmitry Chernyshenko signed an agreement granting Panorama the broadcasting rights to the Paralympic Winter Games, which will take place between the 7th and 16th March next year and feature five sports – alpine skiing, biathlon, cross-country skiing, ice sledge hockey and wheelchair curling. Under the agreement, Panorama will provide Olympic Broadcasting Services with technical support to produce the international television signal for the Games. It will give fans in Russia and all over the world an opportunity to witness a breathtaking sporting event that vividly demonstrates the range of human capabilities.
VGTRK, represented by Natalia Tolkacheva, deputy head of the company's legal and corporate governance department, signed a contract to make the company the official broadcaster of the 2014 Paralympic Winter Games. The company will broadcast the competitions, as well as produce special programs.
The RBC TV channel became a General Partner of the Paralympic Winter Games of 2014 in Sochi in the category "Advertising and Promoting the Paralympic Games." General director Alexander Lyubimov signed the corresponding agreement on behalf of the company. Under the agreement, the television channel will provide media coverage of the preparations for the Paralympic Winter Games by broadcasting diaries of the Sochi 2014 Paralympic Torch Relay in addition to providing large-scale support of the Sochi 2014 Paralympic Winter Games Ticketing Program.
In the run-up to the Paralympic Winter Games, RBC TV channel will produce and broadcast 10 editions of diaries of the Sochi 2014 Paralympic Torch Relay, each lasting 10 minutes. The diaries will include news of the day, information on the city the torch has visited, interviews with torchbearers, spectators, honored guests, as well as footage of locations along the relay route and stories fr om the life of the torchbearers.
RBC will also support the Sochi 2014 Paralympic Winter Games Ticketing Program by producing and broadcasting eight commercials of varying lengths (30 to 90 seconds) dedicated to the program. In addition, for the Paralympic Winter Games, RBC is planning a series of 10 programs devoted to the story of the Russian Paralympic team's training for the competitions, the Paralympic Movement in Russia and the world, Paralympic athletes, as well as their fortunes and careers.
Panorama General Director Vasily Kiknadze said: "The Paralympic Games showcase the highest achievements of the human spirit. We are proud to be able to show courageous and strong Paralympic athletes to millions of television viewers with the help of television technology. Our team is fully prepared to work."
Deputy Head of VGTRK's legal and corporate governance department Natalia Tolkacheva said:
"For us, it is a great honor to be the official rights holder of the first Paralympic Games in Russia's history. The Paralympic Games are a celebration of the human spirit, the unrelenting will to win and truly unlim ited possibilities. We were delighted at the success of our Paralympic athletes in Turin, China, Vancouver and London. Our viewers will follow the new achievements of Paralympians during the Games in Sochi with great interest."
General Director of RBC TV channel Alexander Lyubimov commented:
"Russian Paralympians show extraordinary strength of spirit and commitment to athletic achievements. Our channel will launch a special two-week project dedicated to them. One of its main goals is to attract the viewers' attention to the millions of our fellow citizens with disabilities. And next year, everyone who sees the celebration of Paralympic sport on RBC will certainly be moved by this spectacular and historic event for Russia."
The president of the Sochi 2014 Organizing Committee, Dmitry Chernyshenko, noted:
"As organizers, we aim to ensure that as many people as possible will be able to see the first Winter Games in the history of Russia. The agreements will provide the Paralympic Winter Games with the widest coverage. All three companies are leaders in broadcasting, and I am confident that viewers will appreciate their efforts and professionalism."
Notes to the Editor
The Autonomous Nonprofit Organization "Sports Broadcasting" ("Panorama") was established to create and support the operation of a mobile television and radio broadcasting facility for providing TV, radio, Internet and photographic coverage of international athletic and other political and cultural events.
The All-Russian State Television and Radio Broadcasting Company (VGTRK) is a leader in the market of national broadcasting and is one of the leading program producers. The structure of VGTRK consists of federal channels: "Rossiya 1," "Kultura," "Rossiya 2"; more than 80 regional TV stations broadcasting in all the regions of the Russian Federation; Russia's first 24-hour news channel "Rossiya 24"; Russian-language international TV channel "RTR-Planeta" (released abroad in 2002); a Russian version of the channel "Euronews"; five radio stations, "Radio Russia," "Mayak", "Kultura," "Vesti FM" and "Yunost," as well as a state Internet channel "Rossiya," which brings together dozens of online resources.
Television channel RBC is the first and only federal business TV channel in Russia that provides the latest information on business, politics and finance, as well as daily analysis programs featuring the participation of leading experts. The television channel broadcasts in partnership with CNN 24 hours a day, 7 days a week in 16x9 format from a modern studio complex with 3D and 4D graphics capabilities. The core audience of the TV channel consists of members of the business community. The Russian audience is more than 20 million viewers per month.
Sochi 2014 Marketing Program
The 2014 Games will only be truly successful through the joint efforts of the Sochi 2014 Organizing Committee and its company-partners. Their financial contributions, the latest technologies and developments, and most importantly, the personal involvement of managers and ordinary employees, are integral components of the success of the 2014 Games. Since the program began in 2009, the Sochi 2014 Organizing Committee has attracted financial investment of 1.3 billion dollars, more than 3 times the obligations of the Bid Book. And this is 1.5 times more than the Vancouver Organizing Committee earned for the Games during its whole existence. Thus, the Sochi 2014 Organizing Committee has become the most successful Winter Games Organizing Committee in the history of the Olympic and Paralympic Movement.
"The right to the use the Russian Olympic and Paralympic marks can only be obtained by the exclusive TOP Partners of the IOC and the IPC, the Sochi 2014 National Partners at all levels, as well as companies that have entered into the appropriate license agreement with the Sochi 2014 Organizing Committee." This regulatory provision is enshrined in the "Olympic law" of the Russian Federation (Federal Law №310 dated 01.12.2007).
IOC TOP Partners are companies that have entered into an agreement with the IOC for several four-year cycles. Also, the Sochi 2014 Organizing Committee offers several levels of partnership in the Sochi 2014 Marketing Program, concluding agreements with Partners for the right to be associated with the Olympic and Paralympic Games in Sochi in Russia.
The list of Partners can be found here: http://www.sochi2014.com/en/team/partners/
The list of open categories can be found here: http://www.sochi2014.com/en/team/partners/sponsorship/