On 24th of April Russian mobile operator MegaFon organized an annual ecological action called “Green volunteer clean-up”. Both company employees and MegaFon customers participated in the ecological event. This event was supported by the Sochi 2014 Organizing Committee, as the conservation of nature and the implementation of an innovative Green standards system in Russia is one of the main priorities of the Sochi 2014 project members.
A team of the Organizing Committee employees took an active part in the action.
MegaFon event had a unique feature that differentiated it from other routine voluntary clean-up actions – all the seeds planted were purchased as a result of the money sent in by MegaFon subscribers under the slogan – “Send a SMS – plant a tree”.
During “Green volunteer clean-up” action not only flowers and trees were planted, there was also a wide range of games and competitions for both children and adults. Anyone who was interested in getting advice on landscaping was given an opportunity to take part in workshop conducted by leading eco-designers. Photography enthusiasts took part in the ‘best shot’ contest. The day culminated by a wonderful music concert.