In preparation for the XXII Olympic Winter Games 2014 in Sochi, President of “McDonald’s” in Russia and Eastern Europe, Khamzat Khasbulatov, and President of the Sochi 2014 Organizing Committee, Dmitriy Chernyshenko, made a number of joint statements, describing the pre-Olympic co-operation programs and their practical implementation.
“McDonald’s”, as the official restaurant of the Games 2014, organizes meals of the world’s best athletes, coaches, media representatives and spectators. For this purpose, 3 more “McDonald’s” restaurants will be built in Big Sochi – in addition to an enterprise of the company already operating in the city. The first of these will open its doors in Adler in the next few weeks. The second one is under construction in the center of Sochi, and the third of the additional restaurants will be opened in July 2013 in Rosa Khutor. Total of 4 enterprises of the company will operate in Sochi for the Olympic Winter Games. 3 more temporary “McDonald’s” restaurants will be built in the territory of Olympic venues: in the Coastal and Mountain Olympic Villages and in the Main Media Center.
“Olympic Games are historical event of global scale, – said Khamzat Khasbulatov, President of the “McDonald’s” in Russia and Eastern Europe. – As the official restaurant of the Sochi 2014 Olympic Winter Games, we are extremely proud with the possibility to serve athletes and visitors from around the world, as well as with the support that we provide for the Olympic Movement. It is a great opportunity for us to share the Olympic enthusiasm of the Russian citizens with more than 1 million visitors, that we welcome every day in Russia, and to bring the Olympic spirit to each of our 35,000 Russian employees”.
At the 2014 Games, 350 best employees will be working in the “McDonald’s” restaurants. The basis of the “McDonald’s” Olympic Crew Team will be made of winners of the All-Russian professional competition that “McDonald’s” has conducted for fifteen years already, selecting real champions in the industry of service and hospitality. Many of them already have experience of work in the Olympic Games: in different years they served guests and participants of the Games in Beijing, Vancouver and London. 85 “McDonald’s” employees will also take part in the Sochi 2014 Olympic Torch Relay.
President of the Sochi 2014 Organizing Committee, Dmitriy Chernyshenko, stressed the importance and diversity of the joint work with “McDonald’s”:
“For us, organizers of the Olympic Games, interaction with serious professionals, such as “McDonald’s”, is a huge success. Wealth of experience accumulated by the company since 1968 in Grenoble is given to us by “McDonald’s” so that the Games in Russia to be held at the highest level. Since it is the 10th anniversary, 10th Games in which “McDonald’s” will be the Official Restaurant, experience of the company will be a must for us. It is very nice to know that our goals – the ones of the Organizing Committee and “McDonald’s” – are the same. It is promotion of the Olympic values, development of children’s sports and promotion of an active lifestyle”.
School program “McDonald’s Champions of Play” is one of the largest projects of “McDonald’s” on the eve of the Olympic Games in Sochi. The program is developed together with the Sochi 2014 Organizing Committee and the Russian Olympic Committee. Through this program, children with the passion for sports will feel the spirit of the Olympic Games, will visit the Olympic Village and see the Olympic competition with their own eyes. The essence of the program is simple: children with their physical education teacher formed the team, registered it online at: www.playmcdonalds.ru and kept practicing, trying to achieve the best results in the execution of the previously announced exercises. All the exercises were developed with the participation of experts of the Russian State University of Physical Culture and the Ministry of Education of the Russian Federation.
The program “McDonald’s Champions of Play” is held in 10 major Russian cities: Moscow, St. Petersburg, Sochi, Kazan, Krasnodar, Samara, Rostov-on-Don, Chelyabinsk, Ufa and Nizhniy Novgorod, and covered a total of more than 900 schools. More than 4,200 students, who formed more than 420 teams, became participants in the program. According to the results of test classes, the best teams in each city are already selected. These teams got tickets to the city’s semi-finals, which will take place in September. 10 winning teams of the regional semi-finals will participate in the finals and then the best school team will go to the Sochi 2014 Olympic Winter Games.
“It’s great to have a project like “McDonald’s Champions of Play” under the partnership with the Sochi 2014 Organizing Committee. As the current coach, I know that children need a team spirit, spirit of competition. I’ll be happy to support this program and will take part in it at the stage of semi-finals and final as a member of the jury”, – said the two-time Olympic gymnastics champion, Elena Zamolodchikova.
In order to promote an active lifestyle and physical education, as well as in support of the program “McDonald’s Champions of Play”, special open lessons are held in 10 participating cities. The following famous Russian athletes participate in them: Anfisa Reztsova, Vasiliy Ivanov, Irek Zinnurov, Varteres Samurgashev, Lyudmila Muravyeva, Lyudmila Matveeva, Vladimir Denisov, Anastasiya Baryshnikova. The program of open lessons with the participation of athletes, organized by “McDonald’s” in Russia, traces its history back to 2005.
Over the years, champions of Russia, Europe, World and Olympic Games have participated in them: Svetlana Masterkova, Olga Brusnikina, Maria Butyrskaya, Hassan Baroyev, Maxim Sushinsky, Alexander Mostovoy, Elena Baranova and other sports stars. With “McDonald’s” programs the Olympic Games will be closer to children and parents across the country. In early autumn, another Olympic program of the company starts. According to its results, children with parents from different regions of the Russian Federation will go to the Olympic Games in Sochi.