The Opening Ceremony confirmed that the Sochi Games are to become the most mobile Olympic Games in history. 15% of all guests used the 4G network to share their emotions with the world. Those clients alone generated more than half of the traffic in the MegaFon network.
The Sochi Winter Olympic Games are the first Games in history, where all guests can use high-speed mobile Internet at 4G speeds. Of the 40,000 guests and participants visiting the Opening Ceremony, 15% used 4G services and generated more than 50% of the traffic in the MegaFon network. In total, during the Opening ceremony, MegaFon clients uploaded and downloaded more than 400 Gb in the 2G/3G/4G network. The average speed in the 3G network at the stadium was 3-5 Mbps, and in 4G network – more than 20 Mbps. Approximately 75% of the mobile gadgets used by guests at the event were smartphones. Ceremony spectators most frequently shared their pictures and videos in Instagram, Facebook and Twitter.
“The Opening Ceremony was our main challenge to test the network, which we have been developing for 6 years. The technical rates and guest responses confirm that we managed the high-quality coverage and data transmission at a high-speed. – says Tigran Pogosyan, MegaFon Deputy Chief Executive for Strategic Projects. – The 4G high-speed that is available for our guests for the first time in the history of the Olympics is also a new opportunity for our new clients.It is the first time in the history of the Games that so many photos and videos were sent to the Internet right from the Olympic stadium”.
The Ceremony spectators made more than 130 thousand calls and sent 50 thousand SMS messages. Most frequent destinations of Olympic guests calls were Moscow, St. Petersburg and Krasnodar, and for our foreign guests – to Switzerland, Italy, France, Germany, Great Britain and Turkey. MegaFon completed more than 99% of successful calls, which is higher than the high standard set by the Olympic committee. Non-MegaFon subscribers, using the inter-network roaming service, made 20% of the calls. The number of non-MegaFon clients in the MegaFon network was consistent with the number of the international roaming clients.
“The Olympics is a high-scale event that cannot leave anyone indifferent. It is of high importance that all Olympic guests and participants have the opportunity to stay connected with their families and friends to share their emotions and impressions, - says Nikolay Nikiforov, The Minister of Communications and Mass Media of Russia. – Russia has been preparing for the Olympics for a very long time. Considerable efforts were made to finish this huge construction. The Olympic Games are always a great challenge for telecommunications. And we can vividly observe our first victory of our “telecommunications” Olympics – the Opening Ceremony at the Fisht stadium was held at a very high level”.
To provide each fan with a high-quality connection, MegaFon used the method of vertical sectoring at the Olympic venues. The main premise is that separate base stations provide coverage for each respective venue. Through this approach, all spectators were able to use high-speed Internet to share their emotions with their friends and the world.