When I look at the Sochi 2014 medal, I understand that nobody will doubt that this medal was won in Russia. All codes and decorations of Russian traditions are embedded in this medal. There is ice and flight... Everyone will know where this medal was won.
The Olympics is not just about sport: it is also about the traditions and culture of the country hosting the Games. The Sochi 2014 Cultural Olympiad is an important aspect of the Olympic Games, representing the best of Russian culture.
Thanks to the Torch Relay, the Olympic Games will reach every household. And anyone who does not have the means to go to the Games themselves will be able to see a small part of Olympic history passing through the streets of their home town.