Volkswagen Named a Supporting Partner of the Sochi 2014 Olympic Torch Relay
On June 21, 2013, at the St. Petersburg International Economic Forum, Dmitry Chernyshenko, President of the Sochi 2014 Organizing Committee, and Markus Ozegovich, Head of Volkswagen Group Rus, signed an agreement for Volkswagen Group Rus to become a Supporting Partner of the Olympic Torch Relay. The Presenting Partners of the Sochi 2014 Olympic Torch Relay are Coca-Cola, OSAO "Ingosstrakh", and OAO "Russian Railways Company".
Volkswagen Group Rus will provide Passenger Cars and Commercial Vehicles for the Relay team and their Escort, buses for the press and torchbearers, cars for security and torch keepers, and for the media special vans for photo and video coverage of the torchbearers whilst they run.
On its way from Moscow to Saint Petersburg, the Escort will visit 17 regions of the Central and Northwestern Federal districts. As far as air and train routes for the Relay are concerned, the Escort will change in almost each region of Russia.
The presentation of the Olympic Torch Relay Escort, consisting of Volkswagen Passenger Cars and Commercial Vehicles covered with Relay symbols, will take place in Moscow in early October 2013, just before the arrival of the Olympic Torch in Russia.
Dmitry Chernyshenko, President of the Sochi 2014 Organizing Committee, noted:
“This agreement is a demonstration of the continuing strength and extension of the Sochi 2014 Organizing Committee’s partnership with the Volkswagen Group Rus. The company is a long-term and reliable General Partner of the Sochi 2014 Olympic and Paralympic Winter Games and now it will support also the Olympic Torch Relay, perhaps the most important event preceding the Games. Volkswagen cars will form the Relay motorcade, which will bring the Olympic flame to hundreds of cities across Russia”
Markus Ozegovich, the General Director of Volkswagen Group Rus, marked:
"Given that Volkswagen Passenger Cars and Commercial Vehicles are already Partners of the Olympic and Paralympic Winter Games of 2014 in Sochi, we could not overlook such an important event as the Olympic Torch Relay. The status of "Supporting Partner" opens up many opportunities to us and we look forward to working closely with the Torch Relay team to deliver a memorable experience across Russia."
Notes to the Editor
The Olympic Torch Relay
The Olympic Torch Relay will begin its journey from Moscow on October 7, 2013. Based on the organizers' estimates, 90% of the Russian population will find themselves within an hour's drive of the route of the Relay, and thus around 130 million residents of this country will be able to play a direct part in the Relay or witness it at first hand. It will cover a total of over 65,000 kilometers, by car, train, plane and even on a Russian troika pulled by reindeer.
The Sochi 2014 Olympic Torch Relay will be the longest in the history of the Olympic Winter Games. The Sochi 2014 Relay will also be the longest of all the national Relays that have been held solely within the territory of the country hosting the Games. During the Olympic Torch Relay, 14,000 torchbearers will carry the Sochi 2014 Olympic torch through 2900 towns and cities in all 83 Federal Regions of our country. The Relay will conclude with the Opening Ceremony of the Olympic Winter Games in Sochi on February 7, 2014.
The Presenting Partners of the Olympic Torch Relay are the companies Coca-Cola, OSAO "Ingosstrakh", and OAO "Russian Railways Company".
The Presenting Partners of the Sochi 2014 Olympic Torch Relay
The Coca-Cola Company
The Coca-Cola Company is the largest producer in the world of non-alcoholic drinks, offering consumers over 500 carbonated and non-carbonated beverages. Along with the Coca-Cola brand, which is recognized as the most valuable in the world, the company's portfolio includes 15 brands, the value of which amounts to over one billion dollars.
Thanks to the largest distribution system in the world, consumers in more than 200 countries around the world enjoy Coca-Cola beverages. Every day, over 1.8 billion portions of the company's beverages are sold internationally.
Coca-Cola in Russia – Coca-Cola is one of the biggest investors in the Russian economy. Coca-Cola's level of investment in Russia currently exceeds 3 billion dollars. Beverages with Coca-Cola registered trademarks are produced at 16 modern plants located on Russian territory from Saint Petersburg to Vladivostok (including plants of companies "Multon" and "Nidan").
Coca-Cola Russia, which is an amalgamation of the company Coca-Cola and its partner-bottling company Hellenic, provides employment for over 15,000 highly qualified staff.
Over the course of over 100 years, the participation of the Coca-Cola Company in sports events across the world has been and continues to be an integral part of the Company's policy and an important element of the business.
The Coca-Cola Company has proven to be an irreplaceable partner of the International Olympic Committee since 1928.
This will be the ninth time that the Coca-Cola Company performs the role of Presenting Partner for the Olympic Torch Relay. The Coca-Cola Company first took part in organizing the Olympic Torch Relay at the Olympic Games of 1992 in Barcelona.
For more detailed information about the company's activities, please visit the following websites: www.thecocacolacompany.com and www.cocacolarussia.ru
Ingosstrakh Insurance Company has operated in the domestic market since 1947. In 65 years, "Ingosstrakh" has transformed from a small branch to a large company, a universal insurer at federal level, and is the leader in various types of insurance. Today, branches are located across the country, and there are offices in 310 towns and cities across Russia. Today, the insurance company's clients include over 12 million individuals and more than 400,000 commercial and state companies. Ingosstrakh’s high business reputation is confirmed by Standard & Poor's international rating agency and Russian agency "Expert RA".
The history of interaction between "Ingosstrakh" and the sports movement spans more than three decades. For "Ingosstrakh", the Olympic Winter Games of 2014 in the city of Sochi are going to be the second Olympic Games that the company has supported in our country. 32 years ago, "Ingosstrakh" was the supplier of insurance for the 1980 Olympics in Moscow, providing insurance cover both during the preparations for the Games and during the competitions themselves. "Ingosstrakh" played an active role in insuring the Olympic venues which were put up for the 1980 Olympics. At that time, the Olympic flame was also protected by "Ingosstrakh": the company insured the athletes' torch relay. The policy was active throughout the entire Olympic Torch Relay.
More than 30 years since the 1980 Olympics, "Ingosstrakh" has again received this great honor. Since October 2010, it has been a Partner: the official insurer of the 2014 Olympic Games in Sochi. Thus, for the second time in its 65-year history, the insurer is supporting one of the most important events in the world of sport: the first Olympic Games in the history of modern Russia, the mission of which is to unite the country, and demonstrate the beauty and diversity of Russia to the world.
OAO "Russian Railways"
OAO "Russian Railways Company" is one of the biggest transport companies in Russia, with a network consisting of over 85,000 km of railway lines. Every year the company provides transit for a billion passengers and over 1.2 million tons of freight.
In February 2010, OAO "Russian Railways Company" became a General Partner of the Olympic and Paralympic Games of 2014.
The company is implementing a range of important projects related to the construction new railways and stations in the region wh ere the 2014 Games are going to be held, all of which are designed to ensure railway transit of construction material and equipment during the preparations for the Olympics, and to take competitors and spectators to the competition venues.
All the projects being carried out by OAO "Russian Railways Company" are taking place at unique construction sites, and serve as examples of complex task-solution: they are being created taking account of "barrier-free environment" requirements, so that they can be used by people with disabilities, with the very latest technology and "green building" standards applied.
The infrastructure elements on which OAO "Russian Railways Company" is working will form the main component of the legacy left by the Sochi 2014 Games. The new railway lines and stations will significantly improve passenger comfort on rail journeys, and the volume of passenger and freight transportation by rail will increase.