Sochi 2014 Licensed Goods to be Protected in the Largest Russian Retail Chains
04 May 2013
The Sochi 2014 Organizing Committee’s bid to protect licensed products with marks of the Winter Games in Sochi will be supported by major retailers operating in Russia.
Companies of X5 Retail Group (retail chains "Pyaterochka", "Perekrestok", "Karusel"), OOO "AUCHAN", retail chain "Magnit", "O'Key" Group of Companies, OAO "Sedmoy Kontinent", ZAO "SPAR Retail", and retail chains for children's goods "Grand Toys" Group of Companies (OOO TS "Hypermarket "Begemot"), OAO "Detskiy Mir - Tsentr" and OOO "Korablik-R" have signed a declaration in support of complying with the correct use of Olympic and Paralympic marks.
The retailers that joined the Declaration will ensure that counterfeit souvenirs and other goods with the Olympic rings and other symbols of the Games do not end up on the stores' shelves.
Support for the Declaration by the largest retail players will contribute to a more effective response to the proliferation of counterfeit products in retail chains and help the Sochi 2014 Organizing Committee fulfill obligations to the International Olympic Committee (IOC) in protecting the Olympic and Paralympic marks.
Educational seminars will be provided for all companies that joined the Declaration of the Sochi 2014 Organizing Committee, during which representatives of Russian retail can learn more about the Olympic and Paralympic marks and how to protect them.
There is less than a year to go before the start of the Games in Sochi, and the issue of protecting licensed products with Olympic marks is becoming more urgent. Any retailer can still sign the document and the Sochi 2014 Organizing Committee invites market players to join the Declaration and contribute to the preparation of the best Winter Games in history.
President and CEO of the Sochi 2014 Organizing Committee, Dmitry Chernyshenko, noted:
"The fact that leading Russian retailers have supported our initiative to protect Sochi 2014 licensed products is a hugely significant step. Market leaders signing the Declaration not only show their commitment to adhere to recognized global standards of business practice, but also expresses the wish of these companies to contribute to the first Winter Games in the history of our country."
Director of Corporate Affairs of X5 Retail Group, Mikhail Susov, commented on joining the Declaration as follows:
"We have always firmly opposed to all forms of counterfeiting, fraud, plagiarism and copyright infringement. We believe that all honest and reputable partners of the Organizing Committee recognize that in obtaining certain rights to the licensed products, they automatically accept proportionate obligations in countering any attempts to mislead consumers."
Director of External Communications of AUCHAN in Russia, Maria Kurnosova:
"The Winter Olympics in Sochi in 2014 are a significant event for the whole country, and we want to give the opportunity to every customer of AUCHAN in Russia to touch Olympic history and purchase goods with souvenir marks. Sharing the ethical principles of the Olympic and Paralympic movements, the company is committed to the organizers and all participants and spectators of the Games in preventing the sale of counterfeit products at AUCHAN hypermarkets."
General Director of "Grand Toys" Group of Companies (OOO TS "Hypermarket "Begemot"), Natalya Shushpanova:
"As the official operator of retail sales of Sochi 2014 children's products, "Hypermarket "Begemot" retail chain certainly respects and shares the principles of the Olympic and Paralympic movements and the rules governing the use of Olympic marks. Without doubt, all products with the Olympic marks must be of the highest quality, and together with the Sochi 2014 Organizing Committee, we are in an active position to protect licensed products with Sochi Games marks."
Marketing Director of ZAO "SPAR Retail", Elena Kalininskaya:
"Being an international company we pay much attention to maintaining high quality standards of products, including goods with the Olympic marks. SPAR has been the official partner of internationalcompetitions in athletics over many years, and we are pleased to join the Declaration in support of the obligations of the Russian Federation in the sphere of complying with the use of Olympic and Paralympic marks."