Leaders in the Fitness Industry have Become Suppliers to the Sochi 2014 Olympics
The Sochi 2014 Organizing Committee has unveiled the Suppliers who willbe responsible for setting up and equipping the gyms in the Olympic Villages and the Media Center for the 2014 Games. World Class, Russia’s leading fitness club chain has become a Supplier to the 2014 Olympic Games in Sochi in the "fitness services" category. Life Fitness, the leading - producer of premium fitness equipment, has also been made a Supplier in the "fitness equipment” category. The contracts were signed by the President and CEO of the Sochi 2014 Organizing Committee, Dmitry Chernyshenko, and representatives of the Suppliers: President of the World Class fitness clubs chain, Olga Slutsker and the Chairlady of the Board of Directors from the Life Fitness exclusive distributor, Karina Malikova.
According to the agreement, World Class will fully organize five gyms, from concept development to fitness staff provision. Thanks to World Class, athletes and accredited journalists will be able to train with experienced trainers around the clock.
Life Fitness will provide state of the art equipment for all five gyms and will also be responsible for the equipment’s installation and maintenance.
The companies will be able to make use of their status as Suppliers to the Sochi 2014 Games during marketing and advertising campaigns.
The President of the Sochi 2014 Organizing Committee, Dmitry Chernyshenko, remarked:
“I am delighted that World Class and Life Fitness have become our Suppliers. We all have a common goal, to promote sports and advocate staying fit. Thanks to our partnership, all the athletes taking part in the Games will be able keep fit and stay in high spirits”.
The President of the World Class chain, Olga Slutsker, noted:
"It is a great honor for the World Class fitness clubs to become a Supplier of the 2014 Games in Sochi. We are proud to be recognized as leaders in the fitness industry in Russia. I am sure that the athletes and the journalists of the Games will be pleased with the high level of service and professionalism among our coaches. Together, we will create winners!"
The Vice-President of Life Fitness, Frank van de Ven, said:
"Our mission here at Life Fitness is to help people stay fit, and help sportsmen and sportswomen achieve the goals they set for themselves. Being given the status of a Supplier to the Sochi 2014 Games is the highest form of recognition for our work that we could hope for. We are putting all of our efforts into making a significant contribution to supporting the Sochi 2014 winter Games. We are sure that Life Fitness's equipment will help the athletes to stay in excellent physical shape and set some new records."
Notes to the editor
The World Class brand first appeared in the Russian market in 1990. Today, World Class is the largest fitness club operator in Russia, operating 23 of its own and 17 franchised clubs in 14 cities in Russia and the CIS countries, and is the leader in the provision of fitness services in the "luxury" and "premium" market segments. Every World Class fitness club is a unique design project developed by professionals, which provides the members of the fitness club with conditions of maximum comfort and convenience in which to get fit and stay fit. The World Class chain of fitness clubs uses the most advanced training methods. World Class founded the institute of personal trainers in Russia. The teams of trainers at the World Class fitness clubs include Olympic champions, world and European champions, and world class masters of sport. All the fitness coaches have a higher sporting or medical education, get through annual attestations, and have certificates that are recognized internationally by fitness organizations.
Life Fitness is a worldwide company with headquarters in Chicago (Illinois, USA). It has been a leading producer of premium fitness equipment for more than forty years. Life Fitness’s unique technological capabilities enable the company to create effective fitness equipment that is in tune with the biomechanics of the human body. Numerous tests as well as the experience of company’s clients have proven the reliability and durability of Life Fitness products for many years. In the context of the ecological program 'Green to GO®', Life Fitness is constantly improving its production processes in order to reduce its negative impact on the environment.
The IOC Worldwide Partners who have signed agreements relating to the Sochi 2014 Olympic Games are: AtoS, Coca-Cola, Dow Chemical, General Electric, McDonald's, OMEGA, Panasonic, Procter & Gamble, Samsung and Visa. To date, the following companies have become General Partners for the 2014 Games: Aeroflot, BOSCO Sport, MegaFon, Rostelecom, Rosneft, Russian Railways, Sberbank of Russia, and Volkswagen Group Rus. Ingosstrakh, Sportloto and PwC are acting as Partners of the Sochi 2014 Organizing Committee. The following are Official Suppliers of Sochi 2014 – Avaya, Baltika, EF English First, Jet Set Sports, Kommersant Publishing House, Ottobock. The following companies are suppliers for the 2014 Games: Abrau Durso, Adecco Group, Contemporary International, CROS Public Relations & Public Affairs Company, Exect Business Training, Detech, Kaspersky Lab, Kärcher, Kelly Services, Klinsk Institute for Occupational Safety and Health, Microsoft Rus, Russian buses – GAZ Group, Scania Rus.