Sochi 2014 focuses on culture as it announces plans for London 2012
Sochi 2014 has announced its plans for cultural events in the British capital during the Olympic summer Games in 2012. Working with the Westminster 2012 Events Team to create a concept worthy of the site, the Russian organizers of the next Winter Games will introduce the southern Russian city of Sochi and the surrounding Krasnodar Region through sport and cultural performances at one of London’s best-known landmarks, Marble Arch, opposite Hyde Park and the world-famous Speaker’s Corner.
Dmitry Chernyshenko, CEO and President of Sochi 2014:
“The public activities will run under the name of Sochi World and will focus on master-classes and spectacular shows on an ice-rink. The aim will be to present a new feature of the Sochi Games by reflecting the many different aspects of Russian culture across all its regions.”
While there will be a significant emphasis on culture, the ice-rink will highlight sporting performance: Russian figure-skating stars will give master classes on figure–skating for young British skaters. In addition, British figure-skaters will be invited to participate in the Sochi World ice-shows.
Alongside the ice-rink arena, boasting the stunning backdrop of the Marble Arch monument itself, Sochi.Centre will include an interactive visitor experience and a hospitality pavilion, housed in custom-designed structures which will reflect the prestige of the Marble Arch site.
The Sochi.Centre concept has received the support of LOCOG. Careful consideration has been given to all areas of the Sochi.Centre concept, including the environment. Sochi 2014 is very pleased with assistance we have received in completing the concept designs having worked closely with Westminster City Council events team and are hoping for a favourable outcome for our application for planning consent.Sochi World will have its own English and Russian language website with a direct link to the official Sochi 2014 web-site.
Dmitry Chernyshenko said: “We are delighted to have this opportunity to share the best of Russian culture with the rest of the world. We are grateful to Westminster City Council, with whom we will be developing further programmes of social engagement for children at Sochi.Centre and a long-lasting legacy, and to LOCOG for their support in helping us to realise our goal.”